game uk nintendo switch

GAME announces large annual increase in sales

GAME has announced a 68% year-on-year increase in retail sales – largely due to the strong performance of the Nintendo Switch.

 

The increase in sales exceeds what the company was expecting – due to concerns about the commercial reception to the Switch following the lukewarm performance of the Wii U. There were also worries that Nintendo would initially be unable to meet demand for their new console – thankfully the Switch has been a strong performer and there have been minimal stock shortages.

game uk nintendo switch

It’s not just Nintendo though; the Playstation 4 and Xbox One have also continued to sell well thanks to the success of games like Tom Clancy’s Ghost Recon: Wildlands, Horizon Zero Dawn and, er, 2013’s Grand Theft Auto V, which is the biggest selling game of 2017 so far, selling more than 330,000 copies.

GAME are already anticipating that the release of the Xbox One X on the 7th November will provide a further boost to their sales – and of course there’s the small (no pun intended) matter of the SNES Classic Mini on the 29th September, which has already sold out its pre-orders.

game uk nintendo switch

Although mid-generation console upgrades like the Xbox One X and Playstation 4 Pro have been somewhat contentious issues, for GAME they are welcome news. The company has tended to struggle through increasingly protracted console generations against online retailers and supermarkets, whose games are often priced more competitively. Yet the latest figures suggest that a lot of consumers prefer to stick with in-store purchases when it comes to hardware.

Whether you buy from GAME regularly or not (and if you do – seriously, those prices are insane), with so few independent retailers left, it’s good to know that for the time being at least, gaming will continue to have a high street presence.

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Long time Sonic The Hedgehog apologist. Love/hate relationship with Nintendo. Big fan of retro games, hater of modern retro-styled games. General grump and proud of it.