Ubisoft is probably one of the dev’s we rip it out of the most on this platform. Nothing irritates me more than their microtransactions or U-play. But I gotta hand it to the guys: as much as I hate this new logo you can’t say it isn’t modern.
Over the years Ubisoft have used a number of different logos to express who they are and depending on when you got into gaming any one of these could resonate more with you than the others.
The new logo is described as “minimalist, monochromatic, and modern”; I mean it’s not wrong in that respect, I guess. The French Dev’s new logo is the first change in 14 years. It is supposed to be reminiscent of the flat and monochromatic shapes taking the fashion world by storm, but honestly, if I hadn’t read that then I personally would not know.
Above all the other detritus surrounding this logo change my favourite statement is this one:
“The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity and the grain de folie [touch of madness] that Ubisoft is known for.”
All I know Ubisoft for lately is charging me through the nose for a sub-par product and making me reset my U-play password every time I want to play For Honor.
If you, like one fan on Twitter, are concerned that this new logo is devoid of life: don’t be. Ubisoft have reassured this one particular guy that they “still have plenty of customised animations” for it… Well, that has certainly put me at ease.
If anything is for certain it is that we will be seeing a lot of this logo at E3 in a mere two weeks time.